Contra Rosenthal - A Primer on Confronting Opponents

Dovid Rosenthal is at it again. The intrepid author of Why Open Orthodoxy is not Orthodox has published online his latest diatribe, reproduced here. I think it is time that Rosenthal was taught the proper manner in which to conduct, and prevail in, an argument.
Our Sages list several reasons why in the vast majority of cases the Halacha is accordance with Bais Hillel rather than Bais Shammai. One of those reasons is שהיו שונים דברי בית שמאי לפני דבריהן, prior to expressing their own opinions the students of Bais Hillel would study diligently the position of Bais Shammai. They would gain a full, accurate and intimate knowledge of the position of Bais Shammai before formulating their own, often opposing, position. Only one who truly knows and understands his opponent can succeed in triumphing in debate. While Rosenthal does make valid points now and then (and there are certainly aspects of Open Orthodoxy that make me very uncomfortable as well), more often than not his arguments show that he made only a superficial reading of that against which he is arguing, or that he is misconstruing (intentionally?) what was written in order to create a straw man for his arguments. Neither of these behaviors furthers the goal of arriving at the Truth (assuming that is his goal, as opposed to demagoguery.) One can only fight falsehood and error with truth. Using falsehood to fight falsehood only creates greater murkiness. (And please don't try to bring arguments from אחיו אני ברמאות, because that would just be perpetuating the same behavior.)
Additionally, on a regular basis he engages in personal attacks on proponent of Open Orthodoxy, or silly attacks like the one republished here. Rather than bolstering his position, they may him look petty and petulant. I suspect that he is playing into the hands of those he wishes to oppose, as many will say, "If this is the argument against Open Orthodoxy, it isn't much of an argument."
Rosenthal's tactics also prevent the possibility of את והב בסופה, arriving at an amicable conclusion to the debate. It is only a מחלוקת לשם שמים, an argument which is pure in its intent, sticks to the truth and does not get personal, which is סופה להתקיים, can come to a lasting end. But one conducted in this manner cannot possibly be resolved.
There remains room for a book to be written as to why the majority of Orthodoxy has rejected Open Orthodoxy, but this is not the book and he is not the author. Rosenthal should withdraw the book from the market and apologize. Not to the Open Orthodox who don't take him seriously, but to the Modern Orthodox and Charedi whom he purports to represent, but has done so, so poorly.